When it comes to packaging, some types of items come with pretty standard requirements – most food products, for example – whereas others have more specific needs, such as waterproof or heatproof labels.

For instance, bath and body product labels need to be able to withstand contact with water and oils, while the stickers on candles must hold up to heat and be flame-resistant. As well as fulfilling practical concerns, custom labels and stickers need to be vibrant and high-quality in order to catch the attention of consumers.

Strike a Balance with Custom Candle Labels

As far as custom candle labels are concerned, enterprises that focus solely on the aesthetic aspect or safety considerations will likely miss the mark. The key is to find a balance between making labels attractive and functional. After all, a beautifully designed candle sticker that isn’t wax- or heat-resistant could crash and burn – literally. By the same token, a fire-resistant label that lacks the “wow” factor required to pique shoppers’ interest is unlikely to help a company become competitive within the candle marketplace, so the product’s sales might go down in flames.