Trade​ shows square measure if truth be told extremely effective venues at that personnel will encourage interest in merchandise and services. In fact, one 2013 study conducted by PrintingView found that twenty one p.c of business leaders planned to extend investments in trade exhibition selling as a way of generating leads and creating vital business connections. Conferences will give distinctive opportunities for staff to have interaction prospects, and in contrast to different styles of selling – like digital channels that may be simply mixed and matched – trade​ shows square measure onerous to switch.